LEGO Super Mario coming soon!
LEGO have just announced that they are partnering up with Nintendo to create a line of LEGO sets inspired by the Super Mario series!
The new LEGO sets let people build and experience the awesome world of Super Mario like never before. Using new technology developed by both companies, the new sets feature an interactive LEGO Mario figure who collects coins in real-life games created out of LEGO bricks!
It’s neither a video game nor a traditional LEGO set, but it sounds like a hell of a lot of fun!
“We are very excited to bring Mario into the physical world through interactive and social LEGO play. With this experience we will help millions of kids with love for Mario to engage and play in a completely new way, where they are in control of creating and playing games with their favourite character. By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids.”
Julia Goldin, Chief Marketing Officer, EVP of the LEGO Group
“I have always liked LEGO products and how they help children use their imagination to play. The new product we created together with the LEGO Group seeks to combine two different styles of play – one where you freely build the world of Mario and the other where you play with Mario in the very world that you have created.”
Takashi Tezuka, Executive Officer and Game Producer of Nintendo Co., Ltd.
LEGO Super Mario will launch later this year, and more information will be made available in the future. For now, keep your eyes on www.lego.com/supermario
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