Take a trip to ‘The Comic Shop’ with Cheyenne Ewulu
When it comes to revolutionizing geek culture, few today are doing it better than The Comic Shop creator, Cheyenne Ewulu.
Known as Cheyenne ‘The Geek’ online, this comedian has spent her entire life devouring all the best things that the fandom world has to offer. It’s a love for all things geeky that carried into her professional career, with Ewulu making her mark on the worlds of anime, video games, and, of course, comics through her work as a professional writer and stand-up comedienne.
She’s done all of this while constantly uplifting the queer people-of-color who make the modern nerd space so great. And, with her latest project, The Comic Shop, Cheyenne has shown that she doesn’t only love geeky media — she has the ability to create one of the buzziest, most diverse projects that the indie space has ever seen.
Ewulu sat down with Gayming Mag to speak about her wild creative journey, one that’s been well-documented online; she first began creating with 2016’s Shades of Cosplay. The project follows a group of Black cosplayers and the stigmas they face, an innovative documentary that earned her attention from many other creators in the nerd space.
This led to Cheyenne working with companies like Amazon Prime and Spotify before creating her own company, Awkward Virgo Productions, to amplify the stories of other marginalized artists today. She spoke about what an honor it’s been to turn her personal passions into a career, explaining, “I always knew that I wanted to do something in the geeky world.”
“I was a gamer before I was anything else, and then that made me want to dive into different types of media,” she continued, recounting her childhood as a burgeoning geek. “I learned about DC comics, and then — I’m so aging myself — I got into anime with Toonami, and my whole life transformed after discovering Dragon Ball Z, Sailor Moon, the Gundam series! My whole world changed…my frontal lobe just opened up!”
Ewulu spoke about how, while her identities as both a huge nerd and a Black girl earned her bullying at school, nothing could’ve torn her away from these new interests. It’s why she knew from a young age that she’d want to be a part of that creative world, saying, “I always thought I was gonna make comics or be a mangaka – but, obviously, life took a different turn.”
From hosting Prime Video’s Anime Club to creating short projects centered on marginalized nerds, all of Cheyenne’s projects gave her the skills necessary for her latest project: the award-winning The Comic Shop.
The Comic Shop follows Stephanie (played by Ewulu), a harried young woman who has finally achieved her dream of opening up her very own comic book store: Oh Em Gee Comics. Accompanied by a squad of chaotic employees (and best friends), each episode follows her as she struggles to keep her business afloat, grappling with her co-workers’ nerdy shenanigans and a vengeful ex-girlfriend. The show has earned widespread acclaim since its premiere in 2025, a debut that wouldn’t have been possible without Cheyenne’s tireless work and the amazing group of funders who backed it on Kickstarter.
“We raised $207K to film six episodes to make one season,” Ewulu explained. “I’ve never been very good at being vulnerable or asking for help…and I’ve learned through this process that it is not a bad thing. People actually want to see you succeed, and they’re willing to do whatever they can [to help].”
It was the audience’s love for Ewulu’s vision that led to The Comic Shop breaking Kickstarter records by becoming the 6th most-funded TV series on the platform. This support only grew after the actual premiere, with the series not only earning a huge following online, but a real spin-off comic and the award for Best Episodic Series at the 2026 Black Film Festival.
The creator is immensely proud of her team for creating such a vital source of joy and representation for folks today, saying, “I’m just writing what I know! And if it resonates with queer folks, and Black folks, and nerdy folks, then I’m so glad everybody has come to see themselves in these quirky little characters…and, maybe, for the young girls who are watching, when they see me, they [can say], ‘Hey, she loves being a nerd. Maybe I could also embrace my nerdiness and not be ashamed.’”
With all of these accolades, Ewulu has had to put up with one big question: will there be a The Comic Shop season two? It’s a query that she didn’t avoid in this conversation, with Cheyenne clarifying, “It’s pretty much done. We’re going to be crowdfunding again, doing what we do best, and hoping that the community will support us once more. I’m really excited!” And then, knowing about the show’s huge audience and what so many of them came to see, she grinned and promised, “It’s gonna be funnier. It’s gonna be nerdier. It’s gonna be gayer.”
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