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Kaleidoscope Trust and Green Man Gaming form a new partnership for Pride Run launch

Green Man Gaming Publishing and Kaleidoscope Trust, an LGBTQ+ charity working to uphold the rights of lesbian, gay, bisexual and trans people internationally, today announced a revenue donation partnership. With every purchase of the upcoming rhythm action game, Pride Run, Green Man Gaming will donate 10% of it will go to the charity, Kaleidoscope Trust.

Created by Italian studio IV Productions, Pride Run will hit Steam for PC on one of the most awesome days ever in the USA: National Coming Out Day, 11th October 2019.

We’ve talked about Pride Run before, with Julian Rizzo-Smith describing the game as “a game that screams gay rights.” But of course, what is Pride Run?

Kaleidoscope Trust
Dance to the beat!

Pride Run is much more than a simple marching game. It offers a challenge for all gamers, no matter whether you’re new at gaming or not. There are two modes, with ‘Vanilla’ mode tasking the player to keep their own Pride parade on track. To do that, they’ll be required to ‘tap to the beat’ — try not to lose your rhythm though, the music is incredibly catchy.

However, if you’re looking for a more challenging experience, you can choose the ‘Play Hard’ mode. This mode uses real-time tactics and strategy as they battle to protect the parade from haters around the globe. Yes, you can even punch Donald Trump.

Speaking more about the game, David Clark, Managing Director, Green Man Gaming Publishing, said: “Since before we announced Pride Run back in July, the most important goals for Green Man Gaming have been to really get behind our corporate values of inclusivity and diversity.

We’re very happy to be able to demonstrate this through our partnership with Kaleidoscope Trust, where we’ll be able to donate to a great cause that works to uphold the rights of the LGBTQ+ community internationally.”

Speaking of the partnership, Kaleidoscope Trust Executive Director Phyll Opoku-Gyimah said: “It was wonderful to get a preview of Pride Run when we first met with Green Man Gaming and it’s a really fun game that we are all excited to play. At Kaleidoscope Trust we believe it should never be illegal to be you, yet over 70 countries make it a crime for LGBT+ people to be who they are and to love who they love. In many countries around the world, people cannot live freely as LGBT+ individuals, much less attend Pride events where they live.”


“We are therefore delighted to announce our partnership with Green Man Gaming and are pleased that the company has such an inclusive policy in what we understand can sometimes be a toxic environment for LGBT+ gamers.

Through the launch of Pride Run, we hope to harness the support of the gaming community not only to raise funds for the work that Kaleidoscope Trust does to advance LGBT+ rights internationally, but to help open up conversations within the gaming community – and beyond – about discrimination against LGBT+ people around the world.”

Ivan Venturi, CEO & Game Director of developer IV Productions said: “We’re a diverse development team, and many of us have been lucky enough to attend different Pride events around the world. We felt it was about time someone gamified the sheer energy, passion and extravagance that emanates from these celebrations of LGBTQ+ culture. Even better when we can celebrate Pride and give back to the community at the same time.”

Pride Run is a co-development with Steam Factory. Headed up by Giacomo Guccinelli, the team have delivered the super coloured, retro pixel, over-the-top-art style of the game.

Pride Run will launch on Steam for PC on 11th October 2019 and will be priced $19.99 / £15.49 / 16,79€, with 10% going to Kaleidoscope Trust.

To learn more about Pride Run, check the game’s page on Steam, or look at our preview on Gayming Magazine.

Gayming Staff

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