RuPaul’s Drag Race Match Queen launches in UK, pre-order now in US

May 22, 2025

Following the success of RuPaul’s Drag Race Superstar, East Side Games Group has RU-vealed its next collaboration with the Emmy-winning World of Wonder: RuPaul’s Drag Race Match Queen!

This brand-new mobile match-3 game celebrating queer creativity, iconic self-expression, and community, is now available for pre-order on Apple and pre-registration on Google Play. If you’re a UK queen, then good news, you can sashay over to your mobile app store and play the game now!

RuPaul’s Drag Race Match Queen features iconic queens from the series including Jinkx Monsoon, Envy Peru, Jimbo, Kim Chi and many more. Players can collect fabulous fashion pieces inspired by these queens and use them to compete in themed events and Toot & Boot challenges. Players can flex their puzzle-solving skills while werk-ing the runway in gag-worthy lewks, unlocking a treasure trove of outfits and accessories as they progress.

As we approach Pride month at what is a very difficult time politically for our community, this game offers us a celebration of LGBTQ+ identity: a place where players can collect fierce lewks, werk the runway, and embrace the joy of being unapologetically themselves. Developed by East Side Games in partnership with World of Wonder, and Funkitron, RuPaul’s Drag Race Match Queen was designed to reflect the vibrant personalities, resilience, and the heart of the Drag Race fandom, and the broader queer community.

In a world where representation in gaming still has a long way to go, Match Queen is a step forward – bringing bold queer culture front and center in the casual gaming space, where it’s so often absent.

To celebrate the launch, East Side Games Group are inviting players to join the Community Rewards Challenge, where the entire community wins together. As more fans pre-register or pre-order, milestone rewards will be unlocked for everyone, including a FREE ultra-exclusive outfit available to participating players at launch.