Gaming for Good: King partners with Battersea to help real animals through mobile game Pet Rescue Saga
King, the makers of Candy Crush Saga, has launched a four-week charity gaming campaign in Pet Rescue Saga in a bid to support Battersea today – with the UK public invited to take part for free.
During the four-week campaign, players who open Pet Rescue Saga can take part in the in-game weekly challenges, each themed on a different part of Battersea’s work including training and behaviour week, happy dog week, happy cat week and rehoming week.
Each week has its own target and players are tasked with collecting cookies that will be added to the score meter in a bid to reach the set target. Over the course of the campaign, the community’s success in hitting those targets unlocks real money donations from King that will go directly to Battersea.
Playing Pet Rescue Saga from January 11th, 2021 is a unique opportunity to make gameplay count by unlocking important donations that Battersea rely on in order to care for thousands of animals across the UK and beyond each year.
In fact, in 2020 the demand for pets skyrocketed with a reported 125% increase in adverts posted across online marketplaces during lockdown for puppies, kittens, dogs and cats.
Battersea reports that sadly, many people may have inadvertently bought their new pets from irresponsible and unscrupulous breeders and, as a result, the charity has seen sick and undersocialised animals coming through its gates.. The money raised will be used to help Battersea continue to be here for every dog and cat that needs their help.
We are thrilled to be able to support Battersea and the amazing work they do with this first-of-its-kind in-game takeover in Pet Rescue Saga. We know Pet Rescue Saga has a wide and loyal fanbase who love real life animals, and we hope both seasoned and new players get behind the cause and help unlock important donations for Battersea.
Lina McAneney, Head of Pet Rescue Saga
We’re excited to be working with King. Every penny donated to Battersea as a result of this partnership will go directly toward the care of our animals and others across the UK and beyond – so we hope Pet Rescue Saga’s loyal players will enjoy this opportunity to game for good and help real-life dogs and cats in need.
Rob Young, Head of Operations at Battersea
Battersea directly helps over 5,000 dogs and cats across its three centres and uses its expertise, influence, and voice to help thousands more animals all over the country and across the world. Since Battersea was founded 160 years ago, they’ve been committed to helping every dog and cat that needs them – championing their rights, loving their imperfections and expertly caring for them.
For more information and to download Pet Rescue Saga, please visit: www.king.com/game/petrescue
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