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Safe In Our World Launches #LevelUpMentalHealth Global Campaign

Videogames Mental Health Charity, Safe In Our World, today announced the #LevelUpMentalHealth global campaign with support from major game companies across the videogames industry, kicking off during Mental Health Awareness Week – the theme this year is “kindness.”

The campaign is the latest initiative as Safe In Our World continues to roll out dedicated efforts to rally the industry to support those affected by mental health ailments.

The #LevelUpMentalHealth campaign seeks to challenge the videogames industry to unite and commit to positive change, starting with workplaces, ensuring working environments are always safe and supportive of the mental health of its talent.

Embracer Group, a parent company within the gaming industry, with over 160 owned franchises and 31 internal game studios across 40 countries joins Safe In Our World as a partner. This commitment will give Embracer Group the possibility to provide its subsidiaries with toolkits and other supporting materials from Safe in our World.

“Supporting mental health awareness is important for us. We are a growing group and with size comes responsibility. Our people are our greatest asset and by committing to Safe In Our World, it allows us to provide our subsidiaries and their employees with toolkits and information on how to engage with this issue. From us, it´s a commitment to raise awareness of mental health in our group, and this allows us to level up together,” 

Karin Edner, Corporate Governance and Sustainability Coordinator of Embracer Group

Games media business Network N, which publishes sites like PCGamesN, TheLoadout and PocketTactics, and runs a portfolio of over 120 games sites and a games marketing agency also joins as a founding partner.

“Ensuring the mental wellbeing of all of our employees is paramount to Network N, and we’re happy to join the #LevelUpMentalHealth campaign as a founding partner. As we take steps as a company, we are delighted to be involved with Safe In Our World, and in this campaign to help drive the industry forward,” 

Tim Edwards, Chief Operating Officer, Network N

Officially unveiled in 2019 on World Mental Health Day, Safe In Our World is an accredited charity supported by industry luminaries, veterans and ambassadors across the world, and its mission is to create an online destination where people can seek help, gain access to resources and information, and discover stories from real people within and surrounding the games industry.

Safe In Our World aims to enable conversations by destigmatizing the mental health conditions; helping a generation of creators, professionals and players come together in support of each other.

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