Indie Game Advertising

We know that indie game advertising can be a challenge, especially when the game has LGBTQ+ themes. However, we also know that Gayming Magazine readers LOVE indie games, in fact indie game stories are some of our best read articles!

We’re refreshing our Indie Gayming features for 2026 and we’re excited to welcome new partners on board!

Gayming reaches over 1.5 million people a month across our website and social media, what better way to connect with real lovers of LGBTQ indie games than by working with us on your marketing campaign?

We can even provide advice and support on building out your marketing materials based on our team’s years of experience in dealing with LGBTQ indie games.

The folks at Gayming make it easy to reach their warm and generous audience. I felt like an individual working with them. I’ll definitely be working with them again for my next project.”
Cole Brayfield, Walk With the Living II

We have a number of packages available at indie-game prices that offer varying amounts of exposure for your game. From basic advertising to your game being played on our Twitch stream, there’s so many ways we can promote your game to our active and engaged audience.

Every package comes with our team’s dedicated attention and experience to ensure your campaign is a success. We recommend a minimum of 3 months for maximum impact.

Packages

Silver

$1500 – 3 month’s of advertising (website display ads in one position), 1 editorial piece*, newsletter inclusion (in our weekly article round-up) & social media

Reach: 150,000 ad impressions, 2,000 article views (including newsletter), 50,000 social reach

Gold

$2500 – 3 month’s of advertising (website display ads in multiple positions), newsletter advertising, 2 editorial pieces*, social media and dedicated newsletter (newsletter sent to database solely about your game).

Reach: 200,000 ad impressions, 3,000 article views, 100,000 social reach, 5,000 newsletter reach

*To protect impartiality, the included editorial piece would not be a review. The editorial can be a coming soon preview, a piece telling a deeper story of the game, a piece highlighting its LGBTQ+ themes, or a story about its development. These ideas will be developed together.

To find out more, email gayming@grayjonesmedia.com and one of our team will get back to you.

Value of Gaymers

Advertising to LGBTQ+ gamers isn’t just about visibility, it’s a strategic advantage that leads to: higher player engagement, positive brand perception and increased loyalty & long-term revenue

11% of active gamers in the US identify as LGBTQ+ (apx 21 million people) with total consumer gaming spending power of $6 billion dollars
Wider disposable income spending power of LGBTQ+ gamers (drinks, snacks & apparel) = a huge $300 billion dollars
68% of LGBTQ+ gamers are more likely to support game companies that include authentic LGBTQ+ representation
LGBTQ+ gamers spend more time gaming per week compared to non-LGBTQ+
89% of LGBTQ+ gamers say seeing themselves represented in games positively impacts their mental health and sense of belonging

Neilsen, CMI & GLAAD