Indie Game Advertising
We know that indie game advertising can be a challenge, especially when the game has LGBTQ+ themes. However, we also know that Gayming Magazine readers LOVE indie games, in fact indie game stories are some of our best read articles!
We’re refreshing our Indie Gayming features for 2026 and we’re excited to welcome new partners on board!
Gayming reaches over 1.5 million people a month across our website and social media, and is now syndicated on Yahoo! News opening up an incredible amount of potential eyeballs, what better way to connect with real lovers of LGBTQ indie games than by working with us on your marketing campaign?
We can even provide advice and support on building out your marketing materials based on our team’s years of experience in dealing with LGBTQ indie games.
The folks at Gayming make it easy to reach their warm and generous audience. I felt like an individual working with them. I’ll definitely be working with them again for my next project.”
Cole Brayfield, Walk With the Living II
Package
We have one set rate for Indie Advertising to ensure equity of access and we’ve kept the price incredibly low for what we offer.
$750 – 3 months’ of advertising (website display ads in one position), 1 editorial piece*, newsletter inclusion (in our weekly article round-up) & social media.
Reach: 150,000 ad impressions, 2,000 article views (including newsletter), 50,000 social reach.
Plus our team’s dedicated attention and experience to ensure your campaign is a success.
*To protect impartiality, the included editorial piece will not be a review. The editorial can be a coming soon preview, a piece telling a deeper story of the game, a piece highlighting its LGBTQ+ themes, or a story about its development. These ideas will be developed together.
To find out more, email gayming@parrlime.com with the subject ‘Indie Advertising’ and one of our team will get back to you.
Value of Gaymers
Advertising to LGBTQ+ gamers isn’t just about visibility, it’s a strategic advantage that leads to: higher player engagement, positive brand perception and increased loyalty & long-term revenue
- 11% of active gamers in the US identify as LGBTQ+ (apx 21 million people) with total consumer gaming spending power of $6 billion dollars
- Wider disposable income spending power of LGBTQ+ gamers (drinks, snacks & apparel) = a huge $300 billion dollars
- 68% of LGBTQ+ gamers are more likely to support game companies that include authentic LGBTQ+ representation
- LGBTQ+ gamers spend more time gaming per week compared to non-LGBTQ+
- 89% of LGBTQ+ gamers say seeing themselves represented in games positively impacts their mental health and sense of belonging
Neilsen, CMI & GLAAD